Running a green business gives your company a competitive edge. Today, consumers care more about going green than they ever have. While offering green products and services is the ultimate goal, there are other ways to lower your impact on the environment along the way. One of the easiest ways to do this is to market your business sustainably. Using the seven pillars of Accor’s Planet 21 program is a great way to get started in setting your sustainability goals. Here are a few tips for your business to try.
Lower your business’ carbon footprint by buying your marketing materials locally. Not only will this require less transportation and less CO2 emissions, this will also save your company shipping costs.
Take it a step further by printing all your marketing materials on recycled paper. Pamphlets, fliers, posters, and mailings can all be printed on recycled material and is in line with Accor’s Nature pillar. Let consumers know that you’re being eco-friendly by stamping all your marketing materials with “printed on recycled materials.” You can also print a friendly reminder to consumers to recycle on the bottom or back of your documents. Instead of printing and mailing newsletters, have consumers subscribe to a monthly email newsletter.
Recycling may seem like common sense when it comes to being green, but are you offering marketing materials that encourage green behavior? Instead of handing out disposable water bottles with your name on them, opt for reusable water bottles or mugs. When giving out food or hosting events with snacks, buy from local sustainable producers. Not only does this show consumers that you are dedicated to being green, it also introduces them to ways in which they can be more green with you!
Each small initial your business utilizes adds up to a huge impact on the environment. For more tips on how to green your business, visit Accor Planet 21’s blog at http://accorplanet21.tumblr.com/.
Learn more about Planet 21: http://www.accor.com/en/sustainable-development/the-planet-21-program.html
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